Ruby Greenberg, Elora

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Elora is a 23-year-old singer-songwriter born and raised in New York. During her studies at The New School for Jazz and Contemporary Music she fell in love with songwriting. She had the opportunity to study with artists Kate Davis and Vilray as she released her first EP ‘Hello Crow.’ This was an incredibly valuable experience which lead her deeper into the recording arts. By the time of the pandemic she began producing her own music. It was through this experience that she was able to create the songs that represented her best, combining folk rock, psychedelia, and pop. Elora is currently recording her first album titled ‘Pitfall,’ comprised of songs written while quarantined in Brooklyn, New York.

Ruby has been singing for as long as she could speak. Raised in a musical home in Colorado, records were played through the house at all hours, concerts were attended often, and singing along was encouraged. Ruby became familiar with folk, rock & roll, and songwriting giants like James Taylor, Grateful Dead, and Bonnie Raitt who were played often and at high volumes by the family. Ruby spent her formative years singing at the piano, eventually performing in the community and honing several instruments in choirs and local bands through her teens. She moved to New York City for college and received a Jazz degree. After cutting her teeth as a gig musician and bandleader, she eventually found home in songwriting. Her performances began to evolve from standards and classics into her own artistic style showcasing her original music, personal lyrics, and intimate arrangements in a twist of folk and acoustic songwriting. Joni Mitchell, Brandi Carlile, and Norah Jones are inspirations, and the solace Ruby finds in nature is referenced affectionately in her writing. Ruby has toured New England venue circuits, New York City, the Rocky Mountain West, and Southeast Asia, supporting acts such as R&B duo Tropic. Ruby’s debut single was released in 2019, and she will be releasing a collection of three new songs later this year.